Te Ara Wāhine: Women in Trade, Women in Business


SAVE THE DATE | 14 – 16 October 2026 | Rotorua

A pipeline for courage, confidence, and connection

This three-day event is designed especially for wāhine in trade and construction who are ready to take the next step in business.

What an incredible few days! Our first-ever event in October 2025 brought together an inspiring group of women who’ve supported their partners’ business dreams — and decided it was time to invest in their own.

Over three days at the beautiful Millennium Hotel Rotorua, we shared keynotes, hands-on workshops, and plenty of laughs and connection. From practical business insights to a stunning boat cruise and dinner on Lake Rotoiti, it was a weekend full of learning, confidence-building, and community.

A huge thank you to everyone who joined us for this inaugural event and helped shape the blueprint for what will now become an annual programme.

Save the date for 14 - 16 October 2026 — we can’t wait to do it all again, even bigger and better.

They walked away with:

Practical tools for financial acumen, HR, governance, and business efficiency.

Personal growth strategies to manage balance, overcome imposter syndrome, and step into leadership.

Networks and inspiration from wāhine who’ve walked this path and are ready to uplift others.

Space to recharge and celebrate through shared meals, social gatherings, and a closing champagne breakfast.

Overview of the 2025 programme

Day 1: Collective Strength | Wednesday 15 October 2025

Time Day 1 Who
11.00amRegistrations openMillennium Foyer
11.30amWelcome lunch
12.15pmMC: Welcome and whakawhanaungatangaHayley Nelson
12.45pmSpeaker: Finding Balance – Business, Family, and SelfDeborah Workman
1.45pmEnergiser break
2.00pmSpeaker: HR essentials: Navigating Today’s ChallengesMaree Judd
3.00pmSpeaker: Imposter syndrome: navigating self-doubtColleen Upton ONZM
4.00pmMC: Wrap up day oneHayley Nelson
4.15pmBreak & prepare for evening
5.15pmMeet in the foyer - shuttle transfer to dinner
5.30pmEvening Boat Cruise & Dinner ExperiencePure Cruise Airstream

Day 2: Empowering Business Confidence | Thursday 16 October 2025

Time Day 2 Who
MorningBreakfast in the restaurant at leisure
9.15amMC: Welcome back & energiserHayley Nelson
9.30amSpeaker: Financial Acumen: staying on top of the numbersSarah Jamieson
10.30amMorning tea
11.00amSpeaker: Mental fitness and holistic well-being.Anna Veale
12.30pmAI in Our Workplaces: Real Stories, Real Impact Interactive session for all to contributeFacilited by Hayley Nelson
1.00pmNetworking Lunch
1.45pmPanel: Governance PathwaysSarah Jamieson & Colleen Upton ONZM
2.45pmMC: Day Two Reflections
3.00pmFree time, spa/massage/walk (optional)
6.00pmEvening Networking: Nikau Restaurant (Millennium Hotel)

Day 3: Collective Strength | Friday 17 October 2025

Time Day 3 Who
9.00amChampagne Breakfast & Open Forum – Bring Your Challenges, Share Your WisdomAll
11.00amMC: Event summaryHayley Nelson
11.30amTravel home safely

Some of our speakers at the October 2025 event included:

  • Sarah is an Associate Chartered Accountant and the owner of a successful plumbing & gas business with branches in Rotorua, Kawerau & Te Puke. With a unique blend of financial expertise and industry experience, Sarah is passionate about empowering other women in trades to build financially resilient businesses. She brings practical insights into budgeting, cash flow management, and strategic planning tailored to the plumbing industry.

  • LANDING IN PRESENCE

    Executive life & leadership coach - guiding leaders into greater clarity, presence, and personal power.

  • Hayley brings warmth, energy and authenticity as MC of Te Ara Wahine 2025. With a background in employee engagement and people leadership, she is passionate about creating spaces where women feel supported, heard, and empowered. Hayley blends professionalism with a light touch of humour, guiding the event with ease and ensuring every speaker and story shines. Her presence helps foster connection, confidence and inspiration, making TAW 2025 a memorable and uplifting experience for all. 

  • Colleen is the General Manager and Director of Lower Hutt plumbing firm Hutt Gas and Plumbing Systems Ltd. Having been involved in the industry for over 33 years, she is particularly passionate about supporting women in trade and helping young apprentices succeed in their career.

  • Anna is a High Performance Coach with 20 years’ experience, specialising mental fitness and holistic well-being. 

    Founder of Fresh Coaching (2003), she combines mind–body practice with practical leadership coaching to boost resilience, energy management, and sustainable performance. 

    A published author and NZ Life Coach Facilitator, she teaches people how to use their mind so they can live authentic, meaningful lives. 

    She speaks regularly at national events and has partnered with clients across corporate and international sport, delivering accessible, evidence-based strategies with live breathwork demonstrations.

  • have built a career within the Hotel Industry spanning over 25 years, moving up through the ranks from front line roles before stepping into the world of Human Resources, and all things people and culture. My career has seen me work for some of the largest Global Hotel companies in the world and a few boutique properties and resorts, across NZ and Australia, namely the likes of Hilton, InterContinental Hotels Group and Accor.

    Relocating back to NZ in 2006, I rejoined Global Hotel company IHG out of Wellington in a Senior HR capacity before coming back to my home town of Auckland where my husband (also a Hotelier) and subsequently had our two daughters. We moved to Rotorua just over 10 years ago, and although a daunting thought at the time moving from the big city lights of Auckland to the Bay, I cannot see us relocating anywhere now, we love our life here. The region is rich in culture, outdoor activities and the ability to maintain a work life balance is exceptional.

    Holding Senior HR roles within the Hotel sector and operating HR for multiple hotels across the country, I have a very practical approach to HR Support, with a lifelong passion for learning and development. In my capacity as a small business owner of two businesses locally, across many sectors including construction, engineering, hospitality, tourism, property development, property management and more, I understand the challenges that can come from navigating the ever changing employment landscape. My services encompass advice and support across all generalist functions including; performance management, employment relations and talent development. I am a firm believer, my role is all about relationships, understanding and awareness, and keeping things as simple and practical as possible – these are keys to my success.

Expression of interest

Don’t miss out on the next chapter of our annual programme! Join us in 2026 for three days of inspiration, practical workshops, and connection with like-minded women ready to invest in themselves.

Save the date and secure your spot early!